Here’s the next post with a copy of a section of the report I did a few years ago to help explain the possibilities of the internet, click here to see the first post and link to all the various parts. Also, Contact Me if you’d like the full PDF-copy of the Free Starter called “How To Harness The Internet’s Power”

2.7 - Although both these examples are different methods, they are still achieving similar goals such as:

• More customers and business, and therefore income…
• Reduced costs and overheads with offline advertising methods costing a lot nowadays...
• Improved profit with income increasing and costs falling…
• Greater customer and client satisfaction and retention, with effective ways of keeping in contact, gaining feedback, and offering discounts and valuable information…

And that’s what it’s all about.

3.0 – The Internet’s Importance

Here are seven reasons why it is important to ensure that you are making the most of the internet:

3.1 - People Are More Trusting Of The Internet Nowadays

3.1.1 - Do you remember when the internet first took off in the late nineties? It was such a novelty and a totally different way of communicating that people were sceptical in terms of reliability, confidentiality, and usability. However today there are substantial brands such as Google, eBay, Amazon, Facebook, and YouTube which people have come to trust just as much, infact possibly more than offline brands such as banks, supermarkets, shops, and clothing.

3.1.2 – And this effects everyone, not just youngsters. Nielson published a report in June 2009 called “How Teens Use Media” – although teens love the internet, they spend far less time browsing than adults (11 hours 32 minutes per month on average compared to 29 hours and 15 minutes for adults). Teens also spend 35% less time watching online video than adults aged 25-34, although they do re-call ads better when watching TV shows online than they do on TV.

1.1.3 – The PEW Research Centre’s Internet & American Life Project in 2009 confirmed that older generations use the internet more for information searches, emailing, and buying products, whereas younger ones for socialising and entertainment. The 70 – 75 year old group has infact seen the biggest increase in internet use from 26% in 2005 to 45% in 2009 – the middle-age group led the way in online shopping and banking.